Framing charitable donations as exceptional expenses increases giving.

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Framing charitable donations as exceptional expenses increases giving.

Many articles have examined the psychological drivers of charitable giving, but little is known about how people mentally budget for charitable gifts. The present research aims to address this gap by investigating how perceptions of donations as exceptional (uncommon and infrequent) rather than ordinary (common and frequent) expenses might affect budgeting for and giving to charity. We provide ...

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ژورنال

عنوان ژورنال: Journal of Experimental Psychology: Applied

سال: 2015

ISSN: 1939-2192,1076-898X

DOI: 10.1037/xap0000047